Privacy Policy
Overview
This Privacy Policy helps you understand how SF Children's Dental, along with its affiliates and subsidiaries, collects, stores, uses, shares, and secures your personal information when you visit our website and engage with us online. In this Policy, the terms "company," "us," "we," and "our" refer to SF Children's Dental and its affiliates and subsidiaries.
What We Collect and How We Use It
As described below, we collect information from you or your responsible party that identifies, describes, or is reasonably capable of being associated with you ("personal information"). A responsible party is a personal representative who may provide information on your behalf when managing or coordinating your care. We collect and use certain types of personal information for various reasons depending on how you interact with our website. Below are the purposes for which we collect personal information and the types of information we collect for each purpose.
Make an Appointment on Our Website
When you make an appointment online, we collect the following types of personal information from you or your representative:
Personal identifiers such as name, date of birth, email address, mailing address, and phone number;
Geolocation when you search for an office using your current location;
Responsible party’s name and contact information;
Health insurance information, including your health insurance plan type; and
Medical information, including reason for visit.
We use this information to book your appointment, provide you with requested services, send information about those services, and engage in follow-up communication.
Purchase SF Children's Dental Insurance or Pay a Bill Online
When you purchase insurance or pay your bill, we collect the following categories of personal information from you or a responsible party on your behalf:
Personal identifiers such as name, date of birth, email address, mailing address, and phone number;
Responsible party’s name and contact information; and
Financial information, such as credit or debit card number or bank account number.
We use and share this information to process payments and provide you with requested products and services.
Provide Feedback Online or Contact Us
If you provide feedback using our online form or contact us online, we collect the following categories of personal information from you:
Personal identifiers such as name, date of birth, email address, mailing address, phone number; and
Appointment information, including date of service.
We use this information to provide customer service, engage in follow-up communication, and improve our website, products, and services.
How We May Share Your Personal Information
We may disclose personal information to our employees, affiliated companies, subsidiaries, agents, and third-party vendors to perform our obligations and provide services to our customers. We may also disclose personal information to legal or other regulatory bodies as required by law to fulfill legal, reporting, and regulatory requirements. We do not and will not sell your personal information without first providing you notice and an opportunity to opt-out.
How We Use Cookies
Cookies. Our website uses cookies, tags, pixels, and similar tracking technologies (“Cookies”) to provide, customize, evaluate, improve, and secure our website and services.
A Cookie is a small piece of text placed on your browser when you visit a website. These include our own first-party Cookies and third-party Cookies from our service providers and marketing partners. Some Cookies are temporary and destroyed each time you close your browser. Our website also uses persistent Cookies, which remain even after you close your browser and may store data for a period of time after you’ve left the website. You can learn more about Cookies and how they work at Cookiepedia.
How We Use Cookies. We use Cookies for the following purposes:
Website Operation. Cookies help us run our website securely and enable basic functions like page navigation.
Performance and Analytics. Cookies help us analyze how you interact with our website, enabling us to monitor and improve website performance, services, and your experience.
Advertisements. Cookies allow us to deliver relevant advertisements. Our third-party advertising partners may use Cookies to create a profile of your interests, deliver tailored ads, and measure their effectiveness.
How to Manage Cookies. If you wish to prevent Cookies from tracking your activity, you can adjust your browser settings to block certain Cookies or notify you when a Cookie is set. If you block Cookies, certain features on our website may not work. For more information on how to manage Cookies, please visit the help page for your browser:
Chrome
Google
Safari
Internet Explorer
Mozilla
You may also opt-out of interest-based advertising by visiting the Digital Advertising Alliance’s or Network Advertising Initiative’s websites. We are not responsible for the completeness or accuracy of third-party opt-out options.
Information Regarding Children
Our website is intended for users who are 13 years or older. We do not knowingly collect information from children under 13 years old. If we become aware that we have collected information from a child under 13, we will delete that information from our records. If you are a parent or guardian and believe your child has provided us with information without consent, please call us at (650) 999-3935 or email us at info@sfchildrensdental.com for assistance.
California Privacy Rights
If you are a California resident, you have additional rights under California law, including:
Request to Review or Make a Correction. You can request to view and correct the personal information we have collected about you on our website. To make a request, contact us by telephone at (650) 999-3935, email us at info@sfchildrensdental.com, or submit an online CCPA request here.
Third-party Marketing and Selling. We do not share your information with third parties for their direct marketing purposes.
Do Not Track. Some web browsers have the ability to set "Do Not Track" requests to block user activity across websites. Our website does not recognize "Do Not Track" signals.
How We Secure Your Information
SF Children's Dental uses appropriate and reasonable security measures as required by relevant law. However, it is important to understand that the internet is not 100% secure. We cannot guarantee the complete safety of your data. We encourage you to take steps to protect your data, such as avoiding sharing sensitive information in publicly accessible areas.
How We Retain Your Information
SF Children's Dental will retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including meeting any legal, accounting, or reporting obligations.
Disclaimer
Nothing in this Notice restricts SF Children's Dental’s ability to:
Comply with federal, state, or local laws.
Comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by authorities.
Cooperate with law enforcement regarding activities that may violate federal, state, or local law.
Exercise or defend legal claims.
Changes to This Policy
We will not use or share your data in a manner that is materially different from this policy without first providing you notice. This policy is reviewed and updated annually, and we will take reasonable steps to inform you of any changes.
Questions
If you have questions or concerns regarding this Privacy Policy or the handling of your personal information, please call us at (650) 999-3935 or email us at info@sfchildrensdental.com.
Effective Date: April 29, 2020